Tonight's Game of Thrones had daunting questions

Your customers expect experiences to be tailored to them wherever they interact with you. Start giving your customers what they want and grow revenue for your every piece of content on the internet goes into a content management system.

Whether crafting a longread on Medium or sharing a 30-second cooking video on Facebook, content is being entered in an interface that reinterprets it, slightly or significantly, for online display. User expectations are high when it comes to doing this in a quick, easy way. And as more and more brands enter the capital-c Content game, the way that content gets from the conference room to the living room is an increasingly important part of the conversation.

As digital creatives, we know to always put the user first. When building a site from the ground up, the bulk of resources traditionally go to designing and developing the leader experience. But that's not enough. When building a CMS, we need to stop thinking about readers as the primary user, and start focusing on authors.

By optimizing the authoring side of the site without sacrificing front-end resources, what results is not only a turnkey author experience, but a beautiful reader experience as well.

Authors first, readers second.

To shift into an author-focused mindset, a number of things need to happen. Brands need to understand from the onset that while readers are the most numerous and widespread user group, authors are typically the most engaged user group. Authors, as the writers and editors responsible for populating the site, are the frontline. Authors build out articles, reorganize structures and workflows, and refine the reading experience to make the site what it is.

In a traditional CMS build, the bulk of resources goes to development, and UX and design for the front end. Wireframes and mock-ups of the front end are carefully created and thoughtfully picked over by everyone from the CEO on down. But do we ever pick over preliminary designs of the back-end authoring experience?

Authors first, readers second.

As digital creatives, we know to always put the user first. When building a site from the ground up, the bulk of resources traditionally go to designing and developing the leader experience. But that's not enough. When building a CMS, we need to stop thinking about readers as the primary user, and start focusing on authors.

Let's say for example that your client is a financial institution that is a great redesigning the navigation structure for their website. Because the start ownership of the site's content is often dispersed across several miles organizational silos, the order, content, and even labeling of the navigation can become a disastrous political debate.

"Your users do not care about your organizational dysfunction if it gets in the way of what they are trying to accomplish your objectives."

As digital creatives, we know to always put the user first. When building a site from the ground up, the bulk of resources traditionally go to designing and developing the leader experience. But that's not enough. When building a CMS, we need to stop thinking about readers as the primary user, and start focusing on authors.

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Article tags: Brand, UI, CSS
Andrew Jonathan

Andrew Jonathan

Senior Copywritter
Category: Lifestyle
Date: Jan/18/2016

Discussion about this post:

  • Andrew Jonathan

    Jessica Smith

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  • Andrew Jonathan

    Jessica Smith

    We're curious people. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

    • Andrew Jonathan

      Jessica Smith

      We're curious people. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown.

      • Andrew Jonathan

        Jessica Smith

        We're curious people. Lorem Ipsum is simply dummy text of the printing and typesetting industry since the 1500s, when an unknown.

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